Astronaut

The Austin Freeway & Wolseley 24/80 duo were released in the early 1960's when space exploration was an exciting new frontier, you don't have to look far to see that some of the space excitement made it's way into advertising these cars. The "Blue Streak Six" engine that powers these cars being named after the "Blue Streak" rocket that was being tested at the Woomera Rocket Range in South Australia at that time.

Paint colour names such as "Astro Grey", and space imagery appearing in some of the advertising literature.

Dealer & Press Conventions 

Click on these documents to see the full size version...
BMC National Dealer Convention - 18th March 1962
Put your sales into orbit
Address to the motoring press
Make way for the Austin Freeway.....

They even wrote a song about it! This is the jingle played at the official media and dealership launch of the Austin Freeway.

Click any of the following images to view a larger size copy.....

The new BMC Austin Freeway brochure
Magnificent 24/80 brochure
Freeway accessories brochure
Message to BMC staff

Wolseley 24/80
Cinema Advert

BMC accessories brochure
BMC accessories brochure

Period Magazine Articles

The Blue Streak Six engine was named after the Blue Streak ballistic missile.

This is an interesting short Newsreel from 1965 of a Blue Streak rocket being tested at the Woomera Rocket Range in South Australia.

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